The 1998 Taurus is an important vehicle to Ford for the sedan market segment. The SE is a member of a series of four trim levels for the Taurus which include SE, SE Comfort, LX, and SHO. The four-door car with its front-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Nissan.

Engine Performance

The restyled Taurus SE is equipped with a Ford 3.0-liter 6-cylinder engine that utilizes a total of 12 valves. The Vulcan engine is paired with a Ford 4-speed transaxle. This configuration has proven to be a successful design for Ford.

The Taurus uses power-assisted brakes, with Non-ABS support. The front brakes are disc while the rear brakes are disc. Steering is handled through a power-steering rack-style configuration. The car uses coil and coil springs front and rear respectively.

Taurus SE Statistics

The Taurus is 197.50 inches long, 73.00 inches wide, and 55.10 inches high. It has a wheelbase of 108.50 inches. It is able to seat 6 comfortably.

The listed retail price in 1998 (MSRP) was $18,445, with an invoice cost of $17,055. This price is slightly higher than the industry average price for a four-door Sedan.

Fuel Efficiency

The fuel system for the 1998 Taurus is a traditional SFI, running on FLEX fuel. The fuel is controlled by an electronic system and is a fuel-injected MFI design. The capacity of the fuel tank is 16.00 gallons.

The 1998 Taurus gets 27 - 28 miles/gallon on the highway and only 18 - 19 in the city. This is average for a sedan car.

Conclusion

The 1997 model began the promise of the Ford Taurus. The 1998 expanded on this success and has proven to be a strong seller in most markets. Even with strong competition from other manufacturers Ford hopes that the Taurus SE will continue to be a profitable vehicle.

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Tags: 4-Door, Ford Taurus, SE, Sedan, United States market

This entry was posted on Wednesday, October 22nd, 2008 at 6:00 am and is filed under 1998, Ford, Taurus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.