The Ford Taurus SEL for 2004: Improving on 2003
The 2004 Taurus is an important vehicle to Ford for the sedan market segment. The SEL is a member of a series of four trim levels for the Taurus which include LX, SE, SES, and SEL. The four-door car with its front-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Infiniti.
Engine Performance
The Taurus SEL is equipped with a Ford 3.0 liter six-cylinder engine that utilizes 12 valves. The Vulcan engine is mated to a Ford 4-speed Transaxle. This configuration has proven to be a successful design for Ford.
Steering control is handled through a power-steering rack-style configuration. The Taurus has power-assisted brakes, with 4-Wheel ABS support. The front brakes are disc while the rear brakes are disc. The car uses coil front springs and coil in the rear.
Taurus SEL Statistics
The dimensions of the Taurus SEL are 73.00 inches wide by 197.60 inches long. It sits a comfortable 55.50 inches off the ground. It seats a standard six passengers, with 4 doors. The wheelbase of 108.50 allows for limited leg room for the backseat passengers.
The original manufacturer suggested retail price (MSRP) was $19,945 when new, with a dealer invoice cost of $18,480. This price was in line with the industry average price for a 4-door Sedan.
Fuel Efficiency
Fuel is handled for the Taurus is a SFI design, running on FLEX fuel. The FLEX is handled by an electronic system and is a fuel-injected MFI design. The capacity of the fuel tank is 18.00 gallons.
The 2004 Taurus gets 27 miles/gallon on the highway and only 20 in the city. This is average for a sedan car.
Conclusion
The 2003 model began the promise of the Ford Taurus. The 2004 expanded on this success and has proven to be a strong seller in most markets. Even with strong competition from other manufacturers Ford hopes that the Taurus SEL will continue to be a profitable vehicle.
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Tags: 4-Door, Ford Taurus, Sedan, SEL, United States market
