The 1999 Ranger is an important vehicle to Ford for the standard cab pickup market segment. The EV is a member of a series of three trim levels for the Ranger which include EV, XL, and XLT. The two-door truck with its rear-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Acura.

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A high point in the standard cab pickup market is the Ford Ranger. In 2002 Ford released an upgraded version of the Ranger with four versions: EV, XL, XLT, and Edge. Sales for the Ranger, especially the Ranger EV, were brisk during 2002 and 2003. The improved reliability and the sporty styling were responsible for the sales boost.

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It is common to find buyers of the Ford Ranger enthusiastic about their purchase. The Ranger has been one of the premier vehicles of the Ford line for years. It is considered an institution of a truck and the 2000 model is no exception. The Ford Ranger falls into the standard cab pickup for the family category. The Ranger inspires brand loyalty, and it's not unusual to have a buyer purchase Fords year after year It is a constant that only gets better with age.

Read more about the 2000 Ford Ranger

There's been a lot of talk about the Ford Ranger for 1998. As a leading truck in the standard cab pickup market the Ranger (and in this case specically the EV version) has maintained a high standard. The 2-door Ranger is especially appealing to broad audience, making it a perfect truck to help Ford as a brand in general.

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