In 2009 Ford released the Expedition Eddie Bauer to the truck-buying market. The Expedition came in eight configurations: Eddie Bauer, King Ranch, Limited, XLT, EL Eddie Bauer, EL King Ranch, EL Limited, and EL XLT. The Eddie Bauer configuration is powered by the 5.4-liter eight-cylinder engine, which makes 23 highway miles and 17 city. The Expedition competes in the Sport Utility market segment, in direct competition with Toyota.

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