Several things can be said about the Chevrolet Silverado 1500 series: including the polarizing reactions most buyers have towards their truck. The eight-cylinder engine is at the heart of the strong emotions, it is powerful for its class and delivers a large amount of torque.

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A high point in the extended cab pickup market is the Chevrolet S10. In 2001 Chevrolet rolled out an upgraded version of the S10 with five versions: Xtreme, LS, ZR2, ZR5, and Base. Sales for the S10, especially the S10 Xtreme, were brisk during 2001 and 2002. The improved reliability and the updated styling were responsible for the increased interest.

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The 2006 F-150 is an important vehicle to Ford for the extended cab pickup market segment. The Lariat is a member of a series of seven trim levels for the F-150 which include FX4, Lariat, STX, XL, XLT, Harley-Davidson Edition, and King Ranch. The four-door truck with its four-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Infiniti.

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Ford has been blessed with many award-winning designs, including the Ford F-150 of 2006. There are seven trim levels to the F-150, including FX4, Lariat, STX, XL, XLT, Harley-Davidson Edition, and King Ranch. The Harley-Davidson Edition version is one of the more popular options. Like in 2005 the popular 5.4 liter Triton has made this a popular choice for extended cab pickup buyers across the country.

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