The 2009 Expedition is an important vehicle to Ford for the sport utility market segment. The King Ranch is a member of a series of eight trim levels for the Expedition which include Eddie Bauer, King Ranch, Limited, XLT, EL Eddie Bauer, EL King Ranch, EL Limited, and EL XLT. The four-door truck with its four-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Honda.

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The 2007 F-150 is an important vehicle to Ford for the crew cab pickup market segment. The King Ranch is a member of a series of eight trim levels for the F-150 which include FX4, Lariat, STX, XL, XLT, FX2, Harley-Davidson Edition, and King Ranch. The four-door truck with its rear-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Infiniti.

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The 2006 F-150 is an important vehicle to Ford for the crew cab pickup market segment. The King Ranch is a member of a series of seven trim levels for the F-150 which include FX4, Lariat, STX, XL, XLT, Harley-Davidson Edition, and King Ranch. The four-door truck with its rear-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Infiniti.

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A high point in the crew cab pickup market is the Ford F-150. In 2002 Ford released an upgraded version of the F-150 with six versions: XLT, Harley-Davidson Edition, Lightning, King Ranch, and Lariat. Sales for the F-150, especially the F-150 King Ranch, were brisk during 2002 and 2003. The improved reliability and the sporty styling were responsible for the sales boost.

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