The 2008 Prius is an important vehicle to Toyota for the hatchback market segment. The Touring is a member of a series of two trim levels for the Prius which include Touring and Base. The four-door car with its front-wheel drive is positioned to aggressively fill this niche for Toyota. There is strong competition from vehicles from Acura.

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A lot has been said about the Toyota Prius for 2007. As Toyota's entry in the hatchback market the Prius (and in this case specically the Touring version) has maintained a solid reputation. The 4-door Prius is especially appealing to wide market segment, making it a perfect car to help Toyota as a brand in general.

Read more about the 2007 Toyota Prius

A high point in the hatchback market is the Toyota Prius. In 2009 Toyota rolled out an upgraded version of the Prius with two versions: Touring and Base. Sales for the Prius, especially the Prius Touring, were brisk during 2009 and 2010. The improved reliability and the updated styling were responsible for the increased interest.

Read more about the 2009 Toyota Prius